This year as executives from the world’s biggest brands and ad agencies gather for the annual Cannes Lions advertising festival, Facebook and Google, which control the majority of all digital advertising, are facing unprecedented scrutiny.
The largest companies in the industry teamed up to announce a new “Alliance for Responsible Content” at this year’s festival.
Some ad executives said companies will begin to move their advertising away from platforms like Facebook and Google if things do not change.
Brands are also positioning themselves as a means to access YouTube’s viewers, without the risk.
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