Facebook’s core platform netted more users, but they’re using the site less, leading to what Wieser estimates is a 20% decline in consumption per person. Facebook’s overall consumption share of the digital market dropped from 16.5% in September 2017 to 14.3% currently. However, Facebook is still the second-most popular digital platform, behind Google at 32.5%. Verizon-owned properties place in third, accounting for just 3.7% of the market.
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