Working at a smaller organization you’re probably wearing more hats than a Doctor Seuss character (or maybe that was just Cat in the Hat…).
I was astounded to hear just how much most small business marketers have on their plates, like Stephanie from the McFerrin Center for Entrepreneurship.
I’m the jack of all trades for the entrepreneurship center. Whether it’s basic graphic design, social media or press releases, anything that has to do with communications marketing and social media falls under me.” alt=”” aria-hidden=”true” />
Stephanie Burns
Communications Coordinator, McFerrin Center for Entrepreneurship
Whether you’re at a scaling startup and handle all of the marketing or a local business trying to manage social while also managing the books, there doesn’t seem to be enough time in the day to prioritize social media.
But if we look back to the amazing Stephanie, that doesn’t discourage her from fully leveraging social media.
I really love social media. I know a lot of people have issues with it, but I think it’s really fascinating. It’s definitely a passion, but it can be easy to forget about when you’re busy doing other things.” alt=”” aria-hidden=”true” />
Stephanie Burns
Communications Coordinator, McFerrin Center for Entrepreneurship
While social media may be one of the first things to fall off your to-do list when you’re low on time, remember:
Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line.
Take a look at how much more likely individuals are to buy from the companies that they follow on social media channels.
” alt=”” aria-hidden=”true” /> While finding and keeping customers is a challenging endeavor, it’s equally if not more important to maintain and build relationships with the customers that you already have.
Any missed opportunities or poor customer experiences can spread through your client-base like wildfire, leading to churn that can cost you the business you’ve worked tirelessly to build. These missed opportunities and poor customer experiences are especially dangerous if you’re not active and engaging on social as a business, because they’re invisible to you until it’s too late.
Not only that, but the number of social users willing to buy from you skyrockets if you use social media not just for publishing, but for actually engaging with your social media audience.
” alt=”” aria-hidden=”true” /> But how exactly can you get social media users to purchase from you and increase the value of social for your small business? Try these proven tactics.
” alt=”” aria-hidden=”true” /> The proof is in the pudding; social media is a key channel for growing revenue for your small business and should be prioritized.
But while social media is great for sales, there is so much more you can do. Let’s dive into the next section: Setting social goals for your small business.
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